The problem with reviewing books about the Internet–especially ones that have the word “new” in the title–is that the subjects will be “old” by the time the book gets to a paperback edition.
Just in case, by the time you read this (say, by Autumn, 2009) “Twitter” has become the answer to a Trivial Pursuit question and Facebook has finally collapsed under the enormous weight of collective boredom, be aware that this book will still be able to provide valuable advice on marketing, advertising and public relations.
That’s because at its core, this book is not about the latest gee-whiz Internet gadget (although it certainly is a helpful guide to the technologies that would appear to be useful and have the potential for long-term value). It is about the fundamental rules of effective communication and persuasion, and how to adapt those really effectively in this fast-developing medium.
It’s about writing clearly and convincingly. It’s about writing to your audience. It’s about creating valuable content. And because of that, it’s one of the books that will be worth referring to, far after the “new” has worn off.
{ 2 comments… read them below or add one }
Thanks for the review.
When I first started reading, I thought you might be critical of my book because of the pace of change. I was pleasantly surprised to see that you enjoyed the book despite the passage of Internet time.
FYI – the hardcover came out in June 2007. I did a re-write for the paperback which came out in January 2009. And a completely revised second edition comes out in March 2010. I am trying to keep it current.
Thanks again, David
David – As a person with a long-time career in advertising and marketing, I have learned that, regardless of the medium, certain rules and guidelines seem to have universal applicability. Your book reinforces that beautifully. I’ve recommended it to many people. Great to hear you’re developing a revised edition. I’ll be among the first buyers.
Bruce Lee
bruce@creativelee.biz