Just in case, by the time you read this (say, by Autumn, 2009) “Twitter” has become the answer to a Trivial Pursuit question and Facebook has finally collapsed under the enormous weight of collective boredom, be aware that this book will still be able to provide valuable advice on marketing, advertising and public relations.
That’s because at its core, this book is not about the latest gee-whiz Internet gadget (although it certainly is a helpful guide to the technologies that would appear to be useful and have the potential for long-term value). It is about the fundamental rules of effective communication and persuasion, and how to adapt those really effectively in this fast-developing medium.
It’s about writing clearly and convincingly. It’s about writing to your audience. It’s about creating valuable content. And because of that, it’s one of the books that will be worth referring to, far after the “new” has worn off.